New firm offers profiling technology

A new company called AxiaMetrics has been launched by two industry stalwarts and aims to assist businesses recruit, develop and train employees from using an individual profiling tool.

AxiaMetrics has developed the Axia Profile to measures a person’s values and give insight into the way they think and make decisions.

The firm’s founders, Nigel Griffiths and Martin Gilsenan, claim companies can use the Axia Profile to determine individual’s values, skills, talents and drivers providing a detailed understanding of what makes them tick.

The underlying methodology behind this type of profiling, Axiology, is already used in the United States by companies such as: AT&T, Chase Manhattan Bank, Ford Motor Company, Goldman Sachs, Hospital Corporation of America, IBM, Merrill Lynch, Motorola, Texaco, The Federal Aviation Authority and Xerox.

Nigel Griffiths was a former partner in secured loan and mortgage brokerage, BCS Loans & Mortgages, before the company was sold to Chelsea Building Society in February 2007. Following the sale he was a director at the renamed business, Chelsea Broker Services.

Before setting up AxiaMetrics, Martin Gilsenan held a variety of roles in financial services including corporate relationship executive at online brokerage Email Mortgages. Previously he was sales director at specialist lender Money Partners and was part of the management team that negotiated its acquisition by Goldman Sachs. Prior to this Gilsenan was a founding director of the specialist packager, Residential 1, which was acquired by Money Partners in December 2006.

Griffiths said: “Through use of the Axia Profile