Openwork begins marketing support initiative for advisers

Openwork is launching an online support system, Smart Hub, which will enable advisers to access a range of designed marketing support materials which they can personalise and distribute to targeted sections of their client base.

Materials include client proposition brochures, stock market bulletins – to be written in conjunction with fund groups and updated fortnightly – email templates and personalised business stationery.

Openwork says it is also developing client-facing newsletters tailored to suit all types of advisers within the network, including those focused on mortgages and protection, those focused on pensions and investments, and those covering all product types.

All materials can be accessed at any time and printed on demand.

Openwork also claims that throughout the year will supplement the above with targeted marketing campaign materials, including adviser toolkits and client literature, to support advisers when discussing particular areas of advice with new and existing clients.

Philip Martin, proposition and marketing director at Openwork, said: “With 2012 a pivotal year for the industry we will ensure our advisers have the best possible support to help them grow their businesses and overcome the challenges presented by the RDR. The launch of our Smart Hub system will ensure our advisers have ready access to the professional materials they need to market their businesses more effectively this year and beyond.”””