Capital Bridging Finance is rebranding to Amicus.
The short-term property finance provider argues the name change will better support its strategy of broadening its lending proposition and fits with its reputation as a “dependable, adaptable, approachable” lender.
“We have seen fantastic growth since launching the business five years ago, trebling the size of the business last year alone to deliver nearly £150,000,000 of new lending,” said Keith Aldridge (pictured), managing director of Amicus.
“The change of name to Amicus reflects the progress we have already made, extending our offer beyond bridging into development and other types of short term lending. It also gives us the flexibility to build on our proposition and deliver the same customer focus and adaptability into other specialist lending markets.”
John Jenkins, Amicus’s CEO added: “Capital has a great reputation and has built strong relationships across the short term lending market. The rebrand to Amicus allows us to build on this and start to broaden our proposition into other areas of lending.
“We think our high touch, relationship-based approach will resonate well in specialist lending markets that are increasingly poorly served by mainstream lenders. We are excited at the opportunities the new brand enables.”