Yorkshire Bank is offering a year’s free buildings and contents insurance worth up to £1,000 to remortgage customers and home-movers from 18 January.
Yorkshire is also offering £500 off arrangement fees as an alternative.
The new offer, which runs until 28 February is available on a range of products for new residential mortgage customers transferring to the bank from their existing lender.
The Yorkshire is also cutting a number of rates.
Gary Lumby, head of retail at Yorkshire Bank, said: “This new offer is another example of Yorkshire Bank’s commitment to continue lending.