Only 11% of people think having life protection is a top priority when buying a new home, according to new research from TSB.
Whilst purchasing home insurance is a top priority with 81% of people ranking this as one of their top three priorities, furnishing the house (78%) and redecorating (76%) are deemed more important than having life protection in place (33%).
Twice as many people think having protection in place is a top priority when buying a new home (11%) rather than ensuring you have extra TV channels installed (5%), but nearly twice as many again would rate furnishing the home as a top priority (20%).
The house buying process prompted just 29% of consumers to buy life protection: with more men (32%) than women (26%) opting to purchase protection.
According to the research, 53% of respondents worry about what would happen to their loved ones if they were hit with a critical illness, yet despite this only 39% have protection in place. Of those who do not currently have life protection cover, 32% think taking out a policy is too expensive, 31% do not think they need life protection yet, however 15% do not think life protection is important at all.
TSB’s research shows that the younger you are the more likely you are to care about your loved ones with 71% of 18-24 year olds saying they would be worried about what would happen to their loved ones if they became critically ill. Having life protection in place peaks when Brits hit the 35-44 age bracket with 47% having the protection in place.
61% of respondents said they do not have protection in place.
Ian Ramsden, TSB’s mortgage and protection director, said: “At TSB we understand the devastating effects experiencing a critical illness can have, so we think it is vital that people have the right cover in place to provide comfort and reassurance for their family in difficult times. We want to make sure everyone thinks about their protection needs when they are buying a new home which is why we are proud to be offering protection services through our partner, Legal and General.
“The research shows consumers are not aware of the impacts of being protected. Although its promising to see people think having protection in place is twice as important as having extra TV channels, it’s worrying to think it is only half as important to them as furnishing their new home.”