Halifax is joining up with Google to help homebuyers understand the world of property jargon.
The new Halifax Jargon Buster website provides analogies to help explain common property terms, including ‘stamp duty’, ‘gazumping’ and ‘valuation’. It also provides a dictionary definition and videos.
As part of the campaign, consumers can access the Jargon Buster dictionary using Google Assistant on mobile devices and Google Home, by saying “Ok Google, let me speak to the Halifax Jargon Buster”.
Tim Male, head of innovation and communications at Halifax, said: “Buying a home is usually the biggest financial commitment we make in a lifetime, and we know that mortgage and property market terms can feel difficult to grasp – with many people turning to Google for help.
“As part of our commitment to the mortgage market which includes lending £10bn to first-time buyers in 2017, this felt like the perfect opportunity to join forces with Google to help people navigate the home buying process more confidently and get a step closer to their dream home.”
David Black, managing director, finance & services, Google UK, added: “We are excited to partner with The Halifax to provide the jargon buster through the Google Assistant, supporting consumers as they make their way through the sometimes confusing process of buying a home. Using our Actions on Google technology, Halifax can provide first time buyers with home-buying information that’s entertaining and easy to understand.”