Iress has agreed a partnership to include the Burrow onboarding and qualification tool as part of its intermediary proposition.
The tool provides brokers with an online client qualification experience that uses a chat-style interface to qualify the customer and deliver a mortgage report at the end of the process.
The customisable white-label experience uses a combination of affordability, criteria and product sourcing within the mortgage report. This shows the available product options and delivers the lead into the broker’s back-office solution.
Burrow, owned by the DPR Group, provides a number of customer facing tools designed to engage prospects and Marshall them through the mortgage journey. The onboarding tool is currently used by over 40 eKeeper customers and can be integrated into any back office solution, the firm said.
Pradeep Raman, head of the Burrow Digital Mortgage Platform, said: “The success of Burrow onboarding continues to validate that customers need more qualified and relevant information at the start of their mortgage journey.
“More importantly, it starts the customer relationship far earlier into the process by building up trust and value of the broker.
“Having Iress endorsing our solution, we know their broker customers will see more qualified leads and overall better customer engagement.”
Dave Miller, executive general manager – commercial at Iress, added: “With the world becoming ever more digital it is essential that the mortgage process keeps pace.
“A digital onboarding solution is an intrinsic part of this drive to digitisation and partnering with Burrow keeps our customers well ahead of the innovation curve.”