Just Wealth has introduced a new digital marketing support package for all its self-employed advisers.
Developed by Just Wealth’s in-house marketing team, the digital marketing package provides lead generation tools.
The digital marketing package includes branded social media profiles, Google My Business profiles and compliance approved social media content. It also contains customisable marketing content, such as business cards, posters and leaflets, personalised adviser webpage, and access to a bespoke monitoring platform that can track the effectiveness of activity.
The leads are being shared from sister-firm Just Mortgages’ client database. Just Mortgages has an existing pool of more than 40,000 clients as well attracting several thousand new clients each year.
David Magee, head of wealth at Just Wealth, said: “The team has really embraced the tools at their disposal.
“While there is no pressure on the advisers to use the free materials, those that are utilising them are already experiencing the benefits.
“The content they are sharing is creating an engaged audience, and helping to keep the advisor front of mind with potential clients. Referrals are always going to be a key driver of activity, these tools help drive that by creating solid touch points of communication with the audience and prompting them to refer or find out more.”