LeadPoint, is warning brokers that they are missing out on business by ignoring weekend leads.
LeadPoint currently provides over 3,000 real-time leads per weekday across a range of products including mortgages, loans and insurance but this number drops to under 1,500 leads per day on weekend days.
A lead is created when a consumer fills in a form online requesting to be contacted about a financial product or service. The lead is then delivered to the lead buyer within seconds of the consumer submitting their information online. LeadPoint says its leads are provided during the weekend are generated in exactly the same way as during the week and lead buyers can choose all the same filtering and delivery options.
Justin Rees, LeadPoint UK’s head of marketing said: “The proliferation of the internet has meant that people are now consumers 24 hours a day