LV= has become a full member of First Complete’s protection panel, bringing the number of providers on the panel to nine.
LV= will now offer First Complete members a range of protection solutions containing:
In addition, LV= has created a dedicated First Complete microsite with full details of its products and tools to help First Complete ARs when talking to clients about their protection needs.
LV= joins existing panel providers Ageas, Aviva, Exeter Family, Engage Mutual, Friends Life, Legal & General, Partnership and PruProtect.
Toni Smith, sales operations director at First Complete, said: “LV= is a well respected company with a broad range of high quality products which complement those of our other panel members. Protection is at the heart of the First Complete proposition and adding LV= to our protection panel reinforces our ethos that every pound lent is a pound that needs protecting.”
LV= head of protection sales, Mike Farrell added: “Our mortgage lifestyle protection panel has been on First Complete’s panel for over a year and it is clear that their advisers completely understand the need for protection. I am delighted that our full suite of protection products will now be available to First Complete advisers.
“LV= believes that protection should be the cornerstone of any sound financial plan, so it is fantastic that a greater number of advisers and their clients will now have access to a proposition of which we are extremely proud. We look forward to forging an even closer working relationship with First Complete. “