LV= outlines gender directive policy

LV=

LV= has published details as to how it will deal with amendments to protection policies after the EU gender directive becomes law on 21 December 2012.

Its protection policies will remain on gender specific rates for the vast majority of amendments including exercising a guaranteed insurability option or a change in the amount of cover.

Clients with reviewable or inflation-linked cover will also remain on gender specific rates if their premium changes.

If a new type of cover is added to a policy, for example, adding life cover to a standalone critical illness plan, a new contract will be formed and LV= will offer a gender neutral premium.

Mark Jones, LV= head of protection, said: “We are adopting a fair and sensible approach to how we treat policy amendments once the gender directive is in force. We want to assure advisers that a policy won’t revert to neutral rates further down the line if a simple change needs to be made. This will help avoid the possibility of policies lapsing, or cover not keeping pace with people’s needs, by not increasing premiums for reasons an adviser will find difficult to justify to clients.”

In the lead up to G Day LV= is guaranteeing protection applications received on or before 9 December will be processed on gender specific rates. The company will underwrite applications based on the medical information provided by the client at application, and using normal underwriting standards will offer them a premium and terms.

LV= recently launched a website dedicated to helping protection advisers ahead of the gender directive and I minus E tax changes. www.LV.com/nomoreguesswork

Amendments to existing LV= protection policies that would remain on gender specific premiums

* except ‘joint life separation

Amendments to existing LV= protection policies that would result in a change to gender neutral premiums

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