Mortgage Advice Bureau has acquired Mortgage Talk in exchange for shares in the MAB group.
Peter Birch will join the MAB board as the second largest shareholder, while chief executive Peter Brodnicki will continue to run the company and will retain a majority stake in the MAB Group.
The combined group will have over 500 advisers, with mortgage applications expected to exceed £4.5 billion in 2012.
The Mortgage Talk brand will be involved in a new AR proposition focused on this specialist sector.
All other distribution will sit under the MAB brand.
Brodnicki said: “This is great news for both companies