More 2 Life has increased staff numbers by 53% over the past 18 months and by 21% during the first half of 2016 alone.
In addition, improvements to the company’s service propositions will speed up the application process, and also make the sales process more efficient and easier for advisers, the firm claims.
These improvements have reduced application processing times from 30 minutes to less than five already, More 2 Life said.
The company has also launched a new website with a dedicated area where advisers can access research papers, marketing intelligence and thought leadership articles related to the equity release market, enabling them to give comprehensive, up-to-date advice on lifetime mortgages.
The lender has also expanded its adviser support team and introduced a new dedicated telephone number, so that advisers can access their account managers more easily.
Stuart Wilson, channel marketing director at More 2 Life, said: “We have listened to the needs of our advisers and their customers and have made a significant investment in our systems to ensure they are efficient and easy to use. As a result, we are now leading the market in terms of the technology we’re offering advisers.
“These intuitive systems will allow us to achieve a more streamlined application process and will enable advisers to further expand on their sector knowledge through regular information updates and other resources.
“Advances like these will enable us to create smarter applications for clients and to forge even closer working relationships with advisers. As a result, we can continue to build our business, grow the lifetime mortgages sector, and add value to the professional advice process.”