Nationwide is launching new marketing campaign in February, aimed at first time buyers.
The campaign will also highlight its Save to Buy savings account, which is specifically designed to help those looking to take their first step on the property ladder.
This is the first time its mortgage offering has appeared on TV screens in five years.
The campaign will also highlight Nationwide’s £500 discount off all £900 product fees for first time buyers as well as its free, independent and interactive online first time buyers guide.
Andy McQueen, Nationwide’s marketing director, said: “Getting that first step onto the housing ladder can be daunting