Independent funeral plan provider Golden Charter has announced that Suzanne Grahame has joined as become its new chief executive officer.
Grahame (pictured) joins Golden Charter from law firm Addleshaw Goddard where she was executive director following the amalgamation with Scottish commercial law firm HBJ Gateley, where she was chief executive.
She has also worked for FCA regulated investment fund manager Standard Life as well as serving as group finance director for AIM quoted UA Group plc.
She takes over from outgoing CEO, Ronnie Wayte, whose 10 year stewardship of the company saw it grow into the UK market leader in funeral plans with over £1 billion of live plans.
She intends to target the market for later life planning as it continues to embrace the opportunities created by the emerging digital market.
Magnus Swanson, Golden Charter chairman, said: “The company’s current market strength reflects our unique culture and unrivalled geographical coverage, yet nothing in business can ever be taken for granted, especially market leadership.
“Our immediate priority is to continue playing to the strengths of Golden Charter, working evermore closely with our shareholders while nurturing our emerging consumer brand. Suzanne’s varied experiences in asset management and law form an ideal blend of skills as we continue to develop our wider business and expand our share of the funeral planning sector where increased regulation appears imminent.”