The Openwork Partnership has rebranded, saying it has a renewed focus on putting clients at the heart of its business and working together to deliver its growth strategy.
The change of name from Openwork comes hand in had with a new website. It features improved functionality including an interactive map enabling more clients to access support from the network which comprises over 680 firms and more than 4,200 advisers looking after £20 billion-plus of clients’ money.
The Openwork Partnership is aiming to become the leading network ranked on better outcomes for more clients, by reputation and by growth across the business.
Philip Howell, chief executive of The Openwork Partnership, said: “The simple truth is that Openwork is a partnership with a proud heritage and comprised of over 680 professional practices.
“We are bound together by our unique shareholding structure, and by our common goals and values. As we enter an exciting new chapter intent on becoming the first choice for practices, advisers and clients seeking a truly personal service, it is entirely fitting to present ourselves to the market under The Openwork Partnership banner.”
Claire Oldstein, chief marketing officer of The Openwork Partnership, added: “Working together has been the defining part of our approach to the rebrand. We want everyone who works with us and interacts with us to feel that the brand is personal to them. The reaction from our advisers and colleagues has been really encouraging and we look forward to the next chapter of our story.”