The Vernon Building Society has rebranded, with a new look across all channels.
The lender has also updated its dedicated Vernon Intermediary website, aiming to make it easier for mortgage brokers to quickly find the information they need.
The 95-year-old building society says its new design reflects its “ambitious growth plans rather than its age”.
Steve Fletcher, the Vernon’s chief executive, said: “Our brand is straightforward and authentic, like us. It marks another step forward in achieving our vision to be the preferred choice for specialist mortgages across England and Wales.
“The new logo represents our straightforward and knowledgeable approach partnered with our hand-drawn star which highlights the bespoke and individual customer experience we provide.
“Our common-sense approach to lending takes the whole picture into consideration, with personalised underwriting and flexibility where applicants have unconventional circumstances.”
The new Vernon Building Society branding is live at www.thevernon.co.uk and for mortgage intermediaries at www.vernonintermediaries.co.uk.