The Cambridge Building Society has unveiled its new website, developed following consultation and research with its intermediary partners.
The main navigation now has three sections – Product Selector, Criteria and Search by Rate – putting the information intermediaries use most frequently at the heart of the site’s structure.
There are also new tools available, including an affordability calculator. The lender says it requires minimal information regarding client income and expenditure and uses ONS data to ensure the input is accurate.
The Cambridge says its improved Product Selector system will streamline processes. By answering three questions intermediaries will immediately be shown to a list of products tailored to the client they are working with, the mutual says.
It has also streamlined its criteria search functionality which allows for unusual criteria terms such as listed buildings as well searching by date.
Andy Lucas, chief operating officer for the Cambridge, said: “Our goal was to make it easier for intermediaries to get to the information they need to support their clients and place business with us. Part of this was ensuring they had their own URL.
“The website is our online shop window and we are committed to increasing our profile digitally so that intermediaries can access information in a fast and simple manner.
“Embracing technology and harnessing the potential of online systems is therefore essential for us. We are dedicated to looking at every digital touchpoint to see how we can work with technology to ensure great outcomes for all every single time.”