Paymentshield has unveiled its new campaign, called ‘Bring Back the Conversation’.
The insurance provider’s campaign will focus on encouraging more conversation both personally and professionally. It will highlight the importance of talking to clients about their insurance needs and providing advisers with easier access to tools and resources to support their conversations. It will also demonstrate to clients the value of talking to someone when it comes to making important decisions.
Paymentshield’s campaign follows research conducted online by YouGov which revealed that over the next 12 months, more people (11%) are planning to seek financial advice from an online forum compared to a financial adviser or broker (9%), and 32% would use a comparison website if they were buying home insurance, in contrast to just 5% who said they would consult a professional broker or financial adviser.
“In a digital-first age, people are naturally more inclined to click through a website rather than talk to someone, which leaves consumers open to misinformation and at risk of purchasing insurance policies that aren’t fit for purpose – this is exactly why the value of conversation cannot be underestimated,” said James Watson (pictured), sales and marketing director at Paymentshield.
“Paymentshield has recently delivered a number of product enhancements to support advisers in their conversations with clients by empowering them to feel more confident and informed when recommending general insurance. Our three months free remortgage deal, for instance, provides more opportunity to discuss home insurance not just with home movers but with remortgage clients as well, which has traditionally been a more difficult conversation.
“In addition, our increased buildings cover levels open up the conversation to more customers such as those with higher re-build costs.”
A series of activities and events are planned throughout 2017 designed to provide the necessary tools for advisers to engage with clients. Paymentshield’s intermediary website has already been updated to provide advisers with “easy” access to a marketing toolkit with a range of resources including Paymentshield’s latest customer literature, adviser guides and client information forms.
Watson added: “Advisers are in a position to really champion clients’ consumer rights while demonstrating the value of their advice. The aim of our campaign is to reinforce this and encourage the industry to work together to re-educate consumers about the dangers of relying on the internet and reinstate the nation’s trust in financial professionals.”