PriceHubble, a provider of performance data solutions for real estate and finance, has acquired WhenFresh, a residential property data bureau.
This is PriceHubble’s sixth acquisition to date and is designed to enable PriceHubble to build a “global powerhouse” of performance data solutions, adding value for the banking, insurance, asset management and real estate industries across the globe.
Founded in 2012, WhenFresh supplies data and related solutions to mortgage lenders, insurers, UK banks, The Bank of England and the wider financial services sector, the public sector, utilities and other Big Data users. The company provides access to over 200 proprietary, private and public datasets in one place via a single API integration.
Dr. Stefan Heitmann, founder and executive chairman of PriceHubble, said: “PriceHubble has quickly emerged as the leading B2B SaaS provider of property data performance solutions to banks, insurers and asset managers around the world.
“It humbles and excites us to see our sixth acquisition coming through and adding to our unique capabilities in Europe’s largest banking and real estate market and beyond. We are extremely happy to welcome the WhenFresh team.”
When Fresh Ltd becomes a wholly owned subsidiary of PriceHubble UK under the leadership of Mark Cunningham, co-founder and director of WhenFresh, who added: “We’re very excited to become part of the burgeoning PriceHubble family. Bringing together the wealth of property data assets, technological excellence and data science expertise we each possess will enable us to drive ever faster product and service development and accelerate business growth at scale”.
Alan Dean, WhenFresh’s co-founder and technical director, will become PriceHubble’s group innovation director. He said: “This acquisition will allow both companies to share their technology in order to amplify and accelerate the development of new products, opening up a tremendous opportunity to take our success in the UK to the international market as part of the PriceHubble Group.”