PRIMIS Mortgage Network is welcoming specialist lender, Vida Homeloans, onto its lender panel.
Members of the network will have immediate access to Vida’s range of residential and buy-to-let lending solutions. Its recent changes to its range include improved criteria for both offerings as well as reduced rates for landlord clients.
As part of the partnership, PRIMIS advisers will have access to products which will enable them to support a range of customers looking to access residential loans, including contractors, those with impaired credit and those with a minimum income of £15k.
For advisers with clients in the buy-to-let space, lending will be available for landlords with a variety of circumstances, including those with HMOs or student lets and expats investing in UK property.
Vikki Jefferies, proposition director at PRIMIS, said: “Our top priority at PRIMIS is ensuring that our proposition caters for all areas of the market, allowing brokers to continue supporting customers with the exact lending solutions they require.
“By partnering with Vida, we will be able to provide our advisers with access to a wider range of products to help them in their conversations with non-standard customers – a demographic that is growing at record rates.
“Going forwards, we will continue to enhance our lender panel to ensure that more of our brokers are well-equipped to meet the needs and demands of specialist customers.”
Louisa Sedgwick (pictured), managing director mortgages at Vida Homeloans, added: “We’re delighted to join PRIMIS Mortgage Network, who share our values in providing customers with a range of quality products that are best suited to their individual needs.
“Since Vida launched in October 2016, our priority has been to serve specialist customers with flexible mortgage products at an affordable price. Giving customers more choice with a range of products is key to opening up more doors to those underserved by the high street banks.
“We look forward to working with PRIMIS’ adviser pool to drive the mortgage market forward, and believe this partnership demonstrates our commitment to delivering the best possible specialist mortgage solutions for brokers and their customers.”