Liverpool-based firm Goldsmith Williams has rebranded to GWlegal.
The firm assumes its new identity as it moves its 150-strong staff to the fourth floor of 20 Chapel Street in the Liverpool commercial district.
Goldsmith Williams was previously based in the Mersey Chambers building, Old Church Yard, Liverpool.
A refreshed logo spearheads the rebrand and, according to the firm, represents its “fully-rounded legal proposition”. The firm has a new company website at gw.legal.
GWlegal offers services in conveyancing, remortgage and equity release; financial claims; personal injury and wills & probate. It will continue to investigate new areas of work.
Adele Whittle, director of operations at the firm, said: “The rebrand to GWlegal and move to 20 Chapel Street truly represents the company that we are – a thoroughly modern, technologically-savvy firm in an ever-changing marketplace.
“The circular imagery and vibrant choice of colour reflects our vision to move forward and investigate different areas of work. The new branding and websites put together by our talented marketing and IT staff captures that brilliantly.
“Our new, custom-designed contemporary office space goes hand-in-hand with that and will really act as an ongoing motivator to current and future staff to provide the best possible service for our clients.
“We are delighted to introduce GWlegal to our loyal clients and introducers and look forward to their feedback.”