The Hanley Economic Building Society has refreshed its branding after a consultation period amongst members, intermediaries, social media followers and staff stretching across its seven branches.
Founded in 1854, the Hanley has also embarked upon its first ever TV advertising campaign.
The mutual says its rebrand is part of a dual campaign incorporating a “strong emphasis” on intermediary channels and to raise its profile amongst the wider borrowing community.
The advert focuses on one of the society’s key markets – first-time buyers. It was first aired on Sky TV on 16 February and will run for a six week period. It is also available via social media and the society’s website: http://www.thehanley.co.uk/videos/first-time-buyers-approve-9-10-applications/
David Lownds, head of marketing & business development at the Hanley Economic Building Society, said: “We will always take great pride in our heritage which stretches back over 163 years, however, the modern mortgage market demands lenders to be innovative, forward-thinking and transparent in their offerings. Our new branding conveys this history and strength of foundations on which we have grown, whilst also setting out our vision for the future. And we believe our first mainstream media venture will help put us firmly on the lending map.
“Moving forward, we realise the need to establish not only what we stand for but where we can better support borrowers and intermediaries within key markets. Intermediaries will play a vital role in our future growth and we will be working closer than ever with our distribution partners to ensure they have access to our highly competitive range of first-time buyer, near prime, new build and self-build products as we really look to shake up these offerings in the coming months.”