Noel Haverly has joined the Leeds office of Reward Finance as business development director.
He has spent almost 20 years in the alternative finance market working in a variety of roles.
Haverly (pictured) joins from the Leeds office of Ultimate Finance, where he was head of sales, prior to which he was at Aldermore Bank.
Haverly said: “I have known many of the team at Reward Finance from my Aldermore days and I have admired the way they have grown the business, year-on-year, with sales and lending reaching record levels.
“Reward have built a very experienced team, who can quickly understand the funding needs of businesses and can rapidly approve facilities, without having to go through a complicated hierarchy of decision makers. And, whilst maintaining a responsible funding stance, the ‘can do’ attitude, where they look for solutions is just what introducers and their clients need.
“The decision for me was a very simple one and I am delighted to be joining such a forward thinking business with ambitious growth aspirations.”
Sales and marketing director of Reward Finance, Nick Smith, added: “To have attracted such a high calibre individual to Reward Finance is a mark of how far the company has come over the last few years.
“We are certainly making waves in the alternative funding market by working closely with our introducers and quickly meeting their clients’ needs well before traditional lenders and other funders are able to react.”