The SimplyBiz Group has launched an online resource hub to provide member firms with support marketing their post-RDR propositions and advice on how to raise members’ profiles to future customers.
The online hub offers a range of client-facing material, including newsletters, flyers and letters, as well as access to the Group’s bespoke website offering.
Richard Ardron, SimplyBiz Group marketing director, said: “Whilst marketing has often taken a back seat for some firms – as advisers focus their efforts on the day to day issues of running a business, the introduction of the RDR and the sheer volume of online offerings has meant that marketing your business, whatever its size, has now become a necessity.
“SimplyBiz’ complimentary marketing hub offers advisers full support on all aspects of marketing their firm – including providing regular and relevant updates to clients; advice on social media and how to create and maintain an essential online presence; and prospecting for new customers. Many of the advisers we work with have explained that they have struggled with the upkeep – or even launching – a marketing proposition for their firm and so our hub will provide them with a really solid foundation.
“Unlike other propositions, we haven’t simply provided the tools to create a robust marketing offering, but also a wealth of guidance and support on how best to utilise these and actually implement the services. We look forward to working with our members as they develop their marketing propositions and help build on both their existing and new client base.”