Southampton tops buy-to-let hotspot poll

Steve Mann / Shutterstock.com
Steve Mann / Shutterstock.com

Rental yields of 7.82% and private rental accommodation making up almost a quarter of its housing stock make Southampton the best place in the UK for buy-to-let investors, according to research from HSBC.

Of the 50 towns and cities with the highest concentration of private rental housing stock, Southampton topped the list for rental yield due to relatively affordable housing and an average rent of £901 per month. The relatively inexpensive property prices in Blackpool, Hull, Manchester and Nottingham mean that these four Northern areas make up the rest of the top five, offering strong returns for buy-to-let investors with yields of 7.81%, 7.77%, 7.60% and 7.55% respectively.

In sixth place, Coventry is the only other city offering returns above 7% with a yield of 7.13%.

Despite the high proportion of private rentals in the capital, London does not score highly in terms of rental yields due to the comparably high property prices. The top performing borough in the capital, Southwark, is 13th overall while the affluent London boroughs of Hammersmith and Fulham and Kensington and Chelsea are ranked in the bottom two places in the top 50 due to the high initial outlay to purchase a property, generating returns of just 3.42% and 3.34% respectively.

Table 1: Top 10 buy-to-let hotspots by rental yield

Location

Average Property Price

Average Rent (Monthly)

Rental Yield (gross)

Southampton

£138,311

£901

7.82%

Blackpool

£75,943

£494

7.81%

Kingston upon Hull

£69,519

£450

7.77%

Manchester

£102,631

£650

7.60%

Nottingham

£83,313

£524

7.55%

Coventry

£104,970

£624

7.13%

Slough

£171,581

£975

6.82%

Oxford

£244,893

£1,375

6.74%

Liverpool

£91,012

£498

6.57%

Portsmouth

£141,971

£775

6.55%

Due to holiday rentals and seasonal work, many seaside towns are buy-to-let hotspots with 17 of the top 50 areas found on the coast. Blackpool tops the seaside town list with a yield of 7.81%. The rest of the top ten is made up of southern seaside areas, including holiday destinations such as Brighton, Bournemouth and Eastbourne. While property prices tend to be higher in these areas, rents are also above average, meaning yields are strong for investors.

Table 2: Top 10 seaside buy-to-let hotspots by rental yield

Location

Average Property Price

Average Rent (Monthly)

Rental Yield (gross)

Blackpool

£75,943

£494

7.81%

Bournemouth

£170,493

£825

5.81%

Brighton and Hove

£229,622

£1,049

5.48%

Torbay

£139,168

£598

5.16%

Southend-on-Sea

£152,171

£650

5.13%

Shepway

£181,399

£695

4.60%

Eastbourne

£177,408

£675

4.57%

Isles of Scilly

£180,227

£654

4.35%

Hastings

£177,408

£550

3.72%

Thanet

£181,399

£524

3.47%

Due to London’s high property prices, its rental yields are relatively modest on the whole. Southwark tops the list of boroughs with a yield of 6.15%. Areas in Outer London offer some of the strongest yields in the capital including Newham, Enfield, Brent and Kingston upon Thames. Just three of the top ten areas are in inner London and each of these is in the East of the city, traditionally the more affordable end of the capital.

Table 3: Top 10 London buy-to-let hotspots by rental yield

Location

Average Property Price

Average Rent (Monthly)

Rental Yield (gross)

Southwark

£401,405

£2,058

6.15%

Newham

£229,141

£1,126

5.90%

Enfield

£261,163

£1,200

5.51%

Brent

£337,723

£1,517

5.39%

Kingston upon Thames

£333,122

£1,363

4.91%

Hounslow

£285,927

£1,148

4.82%

Wandsworth

£428,987

£1,694

4.74%

Lewisham

£283,031

£1,101

4.67%

Tower Hamlets

£364,296

£1,387

4.57%

Harrow

£306,381

£1,148

4.50%

Peter Dockar, head of mortgages at HSBC, said: “Buy-to-let remains a good investment for those looking for above average returns. Twenty-three of the top 50 areas offer yields above 5%, significantly more than is available from more traditional savings options.

“However, it is clear there is a fine line between a property in a desirable area, the rents that can be achieved and the returns that can be yielded so it is key landlords do their research as often the most popular locations may not offer the best return.”

Top 50 buy-to-let hotspots 

Location

Percentage of Housing Stock

Average House Price

Average Rent (Monthly)

Average Rent (Annual)

Rental Yield (gross)

Southampton

23.42%

£138,311

£901

£10,812

7.82%

Blackpool

24.16%

£75,943

£494

£5,928

7.81%

Kingston upon Hull

19.02%

£69,519

£450

5400

7.77%

Manchester

26.85%

£102,631

£650

£7,800

7.60%

Nottingham

21.64%

£83,313

£524

6288

7.55%

Coventry

19.02%

£104,970

£624

7488

7.13%

Slough

23.07%

£171,581

£975

£11,700

6.82%

Oxford

26.11%

£244,893

£1,375

£16,500

6.74%

Liverpool

21.75%

£91,012

£498

5976

6.57%

Portsmouth

22.28%

£141,971

£775

9300

6.55%

Cardiff

20.32%

£140,882

£750

9000

6.39%

Cambridge

23.91%

£179,699

£949

£11,388

6.34%

Southwark

22.22%

£401,405

£2,058

24696

6.15%

Luton

21.27%

£127,473

£650

7800

6.12%

Newham

32.62%

£229,141

£1,126

£13,512

5.90%

Leicester

21.28%

£112,226

£550

6600

5.88%

Bournemouth

28.21%

£170,493

£825

£9,900

5.81%

Enfield

21.18%

£261,163

£1,200

14400

5.51%

Brighton and Hove

28.04%

£229,622

£1,049

£12,588

5.48%

Brent

28.82%

£337,723

£1,517

£18,204

5.39%

Forest Heath

21.80%

£179,699

£795

9540

5.31%

Torbay

21.43%

£139,168

£598

7176

5.16%

Southend-on-Sea

20.72%

£152,171

£650

7800

5.13%

Watford

18.89%

£240,239

£997

11964

4.98%

Bristol, City of

22.11%

£169,425

£695

8340

4.92%

Kingston upon Thames

21.04%

£333,122

£1,363

16356

4.91%

Reading

24.68%

£196,309

£795

£9,540

4.86%

Hounslow

22.23%

£285,927

£1,148

13776

4.82%

Wandsworth

30.02%

£428,987

£1,694

£20,328

4.74%

Lewisham

22.97%

£283,031

£1,101

13212

4.67%

Shepway

20.17%

£181,399

£695

8340

4.60%

Tower Hamlets

30.84%

£364,296

£1,387

£16,644

4.57%

Eastbourne

21.65%

£177,408

£675

8100

4.57%

Harrow

20.37%

£306,381

£1,148

13776

4.50%

Croydon

19.83%

£254,591

£949

11388

4.47%

Exeter

19.56%

£187,680

£693

8316

4.43%

Isles of Scilly

20.63%

£180,227

£654

7848

4.35%

Lincoln

19.36%

£119,076

£429

5148

4.32%

Redbridge

21.63%

£292,459

£1,049

12588

4.30%

Cheltenham

20.15%

£170,573

£598

7176

4.21%

Ipswich

18.75%

£153,163

£524

6288

4.11%

Richmond upon Thames

20.55%

£485,496

£1,647

19764

4.07%

Westminster

37.56%

£767,112

£2,578

£30,936

4.03%

Norwich

20.10%

£179,699

£598

7176

3.99%

Camden

30.46%

£646,043

£2,145

£25,740

3.98%

Hastings

27.19%

£177,408

£550

£6,600

3.72%

Haringey

30.33%

£372,278

£1,148

£13,776

3.70%

Thanet

21.96%

£181,399

£524

6288

3.47%

Hammersmith and Fulham

30.05%

£593,787

£1,690

£20,280

3.42%

Kensington and Chelsea

33.97%

£1,090,943

£3,033

£36,396

3.34%

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