Lead exchange marketplace LeadPoint has reported record figures for the first quarter of 2010.
Comparing Q4 2009 and Q1 2010, overall lead volume increased by 29% with a 16% increase in the number of lead buyers purchasing leads. This growth was driven by life insurance and debt management leads, which grew 54% and 73% respectively.
There was an overall 8% increase in mortgage lead volumes, as well as growth in smaller and newer lead products, including a 116% increase in equity release lead volumes.
Justin Rees , LeadPoint UK director of marketing and partnerships said: “Our growth has been fuelled by both new customers coming to the platform and a high percentage of existing customers increasing their spend with us.
