Craig McKinlay is to join the Northview Group as its sales and marketing director.
McKinlay will join the group, which includes lenders Kensington and New Street Mortgages, from 2 October and will replace vice chairman of group lending, Keith Street, who will step down at the end of October.
McKinlay was most recently commercial and channels director at Lloyds Banking Group, with responsibility for analytics, pricing, customer experience, business development and channel engagement across retail and commercial banking.
Until April 2016, he was mortgage new business director, responsible for overseeing mortgage sales across Lloyds Banking Group. He also previously held senior positions at Homeserve as director of marketing, as well as RAC and Aviva as head of sales and marketing.
Street said: “With previous experience leading mortgage sales for the various Lloyds brands, Craig stood out as a candidate that has the understanding and capability to grow new and existing relationships for the group in the years ahead.
“Craig is joining us at an exciting time for the group, with the recently announced changes to our buy-to-let ranges for portfolio landlords and with more product changes in the pipeline for Kensington residential mortgage products coming up. I look forward to working closely with him as I handover the reins and wish him all the best for this new role.”