Uinsure has announced the appointment of David Smith to the new position of chief innovation officer.
He joins the general insurance provider with over 30 years’ experience of the intermediary market, having previously held senior roles with iPipeline, IntelliFlo, and Distribution Technology.
In his new role, Smith will be responsible for Uinsure’s technological relationships.
He said: “The GI sector is at the beginning of a new era in technology and with more data available through partners open APIs the opportunity to remove unnecessary processes is huge.
“Advisers shouldn’t be rekeying the same data into CRM, mortgage sourcing, insurance and life systems. Why ask what is already known? It doesn’t make sense when we can share the data between us.”
Simon Taylor, chief executive officer at Uinsure, added: “We are delighted that David has joined our growing team. Uinsure is already the leader in GI technology but we can achieve so much more when working closer with our partners across the full advice process.
“With only two in 10 adviser sold mortgages currently having GI attached, there is lots we can do to assist advisers in facilitating GI discussions with their clients.”