Carlos Gonzalez has been appointed by Ultimate Finance as regional director in central London.
He spent 20 years in the financial industry, in both retail and commercial banking, working in Spain, Portugal and the UK.
He joins Ultimate finance from Lloyds Bank Commercial Finance in London where he held the position of regional manager.
Gonzalez said: “SMEs are the engine of the economy so I am passionate about helping them achieve their goals and aspirations by finding the right funding solutions to take them to the next level.
“When I met with Martin Bennison [Ultimate Finance’s managing director], who heads up the team in the south, I could clearly see that Ultimate Finance lives and breathes these same concepts. It is a forward thinking and ambitious company and I am delighted to be a part of it.
“Banks are clearly falling behind in providing a positive approach to lending and SME funding and I am therefore looking forward to offering viable alternatives to help business owners and entrepreneurs grow and develop successful companies.”
Bennison added: “Awareness of Ultimate Finance is growing rapidly as we continue to recruit high calibre and well-known individuals such as Carlos, as well as oprning new offices across the UK.
“Carlos is on the same wavelength as us regarding helping SMEs to succeed via the proper funding solutions and he certainly brings a passion to the job. It is great to welcome him to the team as I know he will prove to be a great asset for the group as we develop our business in central London.”