Zoopla.co.uk has acquired UpMyStreet.com for an undisclosed sum.
Launched in 1998, UpMyStreet.com was one of the first property websites in the UK. Recent figures from independent website monitoring firm, Nielsen, show that in March UpMyStreet.com attracted over 600,000 unique users.
With immediate effect, users of UpMyStreet.com will be re-directed to Zoopla.co.uk.
This deal follows the decision last month by The Office of Fair Trading (OFT) to give Zoopla the go ahead for its merger with Digital Property Group which is expected to complete within the next few weeks.
Alex Chesterman, founder and CEO of Zoopla, said: “Zoopla has had a commercial relationship with UpMyStreet.com for some time and this acquisition is a natural fit for us and allows us to further extend our audience and reach for the benefit of our members.”