West One Loans has cut rates for unregulated residential loans by up to 0.4 percentage points per month.
The rate changes are effective immediately and are available to all of West One’s intermediaries.
As a result of the rate cut, loans for properties valued at under £2.5 million will have rates starting at 0.55% up to 50% LTV, and ranging to 0.85% for LTVs up to 74.5%.
In addition West One has also made pricing reductions across its whole range of bridging products.
Marie Grundy, sales director of West One Loans, said: “At a time when there is change afoot in the bridging loan market, we see this move to reduce the rates on unregulated residential loans as an important shift to support our core customers. Property professionals have long valued our ability to get deals done when time is of the essence, and to take a commercial view when they’ve come to us with complex financing situations for their development or property portfolio work.
“Now, they can get that speed and flexibility with some of the best rates in the market. That’s even more important in this period of economic volatility, where the demand for quick and flexible financing options that are also low-cost has never been greater. For many landlords looking to capitalise on the strong demand for rental property, and SME developers crying out for funding for their renovation projects, bridging finance can help them to clear the hurdle of highly competitive supply-side demand and overcome short-term cash flow issues.
“We’ve supplemented that with a wider review of rates on all our bridging product lines, so brokers and borrowers know they have competitively-priced options for all their needs.
“Today’s move fits with the approach we’ve taken to the business since we founded West One Loans. From the beginning, our clients have valued our superior service and human approach to underwriting. The update to our loan charges enables us to offer our borrowers the very best of both worlds: marrying great flexibility and superior service with competitive rates.”