Y3S Loans says it will beat any like for like secured loan quotation an adviser has obtained for their client from another broker.
It also claims it will beat any commission that other brokers offer.
Y3S says the initiative should prove it is serious about increasing its market share by assuring intermediaries that it will not be beaten on price.
Matt Cottle , Y3S’s commercial director, said: “We want to appeal to intermediaries that already introduce secured loans to us