Zoopla Property Group Ltd (ZPG) has acquired Trinity Mirror Digital Property Ltd (TMDP), from Trinity Mirror plc.
TMDP owns a portfolio of property websites including SmartNewHomes.co.uk, the new homes portal; HomesOverseas.co.uk, a portal dedicated to overseas property listings; Email4Property.co.uk, an estate agent directory and lead generation website and Zoomf.com.
ZPG plans to continue to operate SmartNewHomes.co.uk and HomesOverseas.co.uk as standalone portals and will invest significantly in developing and marketing them as part of its multi-brand strategy.
It says plans are already underway to further develop and re-brand Email4Property.co.uk as the UK’s leading agent directory.
Zoomf.com will be re-directed to Zoopla.co.uk in due course.
In addition to the acquisition of TMDP, Zoopla Property Group and Trinity Mirror are working on a long term commercial agreement whereby ZPG will power the property search for Trinity Mirror’s national and regional newspaper websites.
Alex Chesterman, founder and CEO of Zoopla Property Group, said: “The acquisition of TMDP is a great strategic fit for ZPG. It allows us to continue to build our portfolio of niche brands in the digital property space like SmartNewHomes, HomesOverseas and PrimeLocation alongside our core national brand Zoopla.
“The TMDP portfolio of websites further extends our audience and registered user base for the benefit of our members and we will be investing significantly in each of these niche brands to ensure that we continue to be the most effective marketing partner for each of our members.”