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£2.9bn knocked off asking prices

by Kevin Rose
10 May 2012
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The number of properties for sale in Britain that have been reduced in price since coming onto the market has fallen over the last three months, according to property search website Zoopla.co.uk.

It reports that the average asking price discount has also fallen, despite the changes to stamp duty land tax in March.

34% of properties currently for sale have been reduced in price since first coming onto the market, down from 37% in February. And the average discount on the original asking price has fallen by more than £500 over the same period. Average asking price reductions now stand at £19,012 (7.5%).

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The fall in proportion and size of asking price discounts has emerged despite the reintroduction of stamp duty for first time buyers and the introduction of the 7% stamp duty tax on properties sold at over £2 million.

Nicholas Leeming, of Zoopla.co.uk, said: “The changes to the stamp duty rules significantly increased the cost of buying for many and there were concerns this would quash demand and force sellers to make bigger cuts in their asking prices. However, it appears demand has remained strong enough for average discounts to actually fall.”

The total amount knocked off the original asking prices of all properties currently for sale across the country stands at £2.9 billion, with £1.3 billion in reductions in London alone.

Newcastle tops the list of places where the biggest discounts are currently being offered by sellers with average reductions of 11.1% (£22,151). Sellers in Liverpool have also made large concessions, knocking 9.2% (£14,031) off their original asking prices on average.

Rotherham has the highest proportion of discounted properties for sale with 43.9% of sellers having cut their asking prices at least once. Other areas with a high proportion of asking price reductions include Swansea (42.5%) and Barnsley (41.6%).

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