Accord Mortgages is to continue with its welcome box initiative on behalf of brokers as the lender marks the scheme’s second anniversary.
The lender has sent boxes to more than 20,000 customers on behalf of more than 7,000 brokers since the initiative began in September 2016.
All first-time buyers and home movers completing a mortgage with Accord receive a complementary welcome hamper at their new property, with cards and gifts uniquely addressed from their broker rather than the lender.
The set includes a tin of fresh coffee, English breakfast tea, chocolate, biscuits and two mugs.
Research with intermediaries whose clients received a welcome box during an initial pilot phase showed 63% of brokers believed the gift had helped to strengthen their relationship with their client, while 68% felt their client was more likely to recommend them to family and friends as a result of receiving the welcome box.
Jeremy Duncombe, director of intermediary lending at Accord, said: “We’re delighted with the response from brokers and their clients, who are overwhelming supportive of this initiative.
“Sending a gift to clients on behalf of brokers is designed to help strengthen brokers’ relationships with their clients and enhance the way Accord supports intermediaries. As we pass the 20,000 milestone, it’s very pleasing to see that the boxes are achieving our aims and delighting clients on behalf brokers.”
