Peer-to-peer lender Assetz Capital has appointed David Reed to the position of regional relationship director for the Yorkshire and Humber region.
Before joining Assetz, Reed (pictured) held roles as a commercial director for Leeds-based ERE Property and a client relationship manager position at Progeny Corporate Law.
Prior to this, he spent 27 years at NatWest in a number of senior roles, including business development director.
In his new role at Assetz Capital, Reed will be responsible for sourcing finance facilities, such as secured development finance solutions, commercial mortgages and SME term loans, for clients in the Yorkshire and Humber region.
Reed said: “We’ve seen a marked increase in commercial property investment across the Yorkshire region in the last year, meaning that confidence is on the rise and borrower appetite remains high.
“Assetz Capital has shown great desire to support businesses that require funding but cannot access finance through traditional means, and this is what attracted me to the role.
“I’m looking forward to meeting with developers that have ambitious ideas but require the capital to execute their plans.”
Damien Druce, director at Assetz Capital, added: “David is a great addition to our team in the Yorkshire and Humber region. He has spent many years working in the finance industry, and his wealth of experience across a range of sectors means he understands the pressures that different companies face.
“We’re confident that David will have a huge impact on our deal execution in his patch, working closely with SMEs and developers to support investment and business growth.”