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Axis Bank UK revamps DIP process

by Kevin Rose
12 August 2019
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Buy-to-let lender for professional landlords, Axis Bank UK, has improved its DIP submission system to provide a quicker and simpler process for intermediaries.

The online portal for keying Decision in Principle enquiries has been reconfigured to provide a more logical, simpler and faster journey which now involves just four key sections – intermediary details, applicant’s details, loan details and property details.

Following a product refresh on 1 July, the bank has seen its new business applications increase by over 150%.

Jason Neale, head of buy-to-let business at Axis Bank UK, said: “We are aware our current submission system is not the most user friendly so we are grateful to our intermediary partners who have supported us so much since the product refresh.

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“To see this level of growth in applications in such a short period suggests we are addressing the needs of modern landlords, but we are committed to providing a better customer experience as well.

“Work has begun on a complete new submission system which will provide the customer experience our intermediaries deserve and the aim is to have this rolled out before the end of 2019. Naturally, most businesses would wait until the introduction of a new system rather than spend time, energy and money on the development of an outgoing system but it was important for us to make this investment to ensure we made it as easy as possible for our partners to submit dips within the system we currently have.”

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