Beaufort Group has launched its dedicated new mortgage advice business, Beaufort Mortgages.
The firm said it set up the new division to meet increasing demand among its residential clients for a specialist mortgage arm.
As part of the launch, the business has appointed IFA Dan Godfrey, who will start to build the offering through the Beaufort Financial partnership of IFAs, established in 2012.
The business aims to help source the best rates for first-time buyers, home-movers and those looking to re-mortgage, as well as support landlords looking to take out buy-to-let mortgages.
Godfrey joins from wealth management firm Quest Financial Solutions, where he worked with a wide range of clients on finding bespoke mortgage solutions to suit their individual needs.
Andrew Bennett, joint executive chairman at Beaufort Group, said: “This is a major milestone for Beaufort Group and allows us to offer a seamless service for clients who need advice in this marketplace.
“In Dan we have found the perfect individual to help us build the new division, given his clear empathy for the challenges buyers face. We are very excited to have him on board and are eager to work with him to help more people access mortgage solutions.
“While most of us will only look to access mortgage advice every few years, being able to work with a business they already know and trust, is something people value – just as with any other type of financial guidance.”
Godfrey added: “Whether someone is a first-time buyer or looking to upsize/downsize, taking out a mortgage is a big financial commitment, so being able to get clear and easy to understand advice is key.
“News continues to highlight the challenges first-time buyers have in getting onto the property ladder, while it is not uncommon for those already on the ladder to become overwhelmed by the vast range of options and lenders out in the market.
“I am therefore delighted to be joining Beaufort Group to spearhead this exciting development for the business, and I am eager to work with a team that has a genuine passion for good financial advice and the impact it can have on peoples’ everyday lives.”