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Ceta Insurance appointment to manage non-standard referrals

by Kevin Rose
13 July 2021
Ceta Insurance appointment to manage non-standard referrals
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Ceta Insurance has appointed Isaac Robinson in the new role of B2B household specialist to help speed up the small minority of cases that need referring.

Used by mortgage brokers, IFAs, and insurance brokers, Ceta’s Infinity Platform offers a quote, compare, click and bind service using a panel of property insurance providers specialising in more than 30 non-standard risks.

While 94% of non-standard cases can be handled digitally within the platform, occasionally they do not meet the criteria in the system and need to be referred back to the insurer. Usually, this means the broker has to deal directly with the insurer and could be waiting two or three days for a response.

With the new appointment, most of the cases that would previously have had to be referred, will be handled by Robinson. He will make underwriting decisions on a case-by-case basis which means that, instead of having to wait two or three days for information on referred quotes, brokers will have an answer within 24 hours.

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Currently, around 100 cases a week are referred because they don’t quite fit the system; having a B2B Household Specialist in place will cut that down to less than 10, Ceta believes.

James O’Hara commercial director at Ceta, said: “Brokers tend to avoid non-standard insurance as they assume it will involve waiting for hours in call centre queues, going through dozens of questions with underwriters and then waiting weeks for an answer, only to discover that answer is ‘no’!

“At Ceta, we want to change that perception, and show brokers that there are huge opportunities in the non-standard property insurance market.

“Our unique quote and apply system already has a market leading 94% quotability rate, and now, thanks to the appointment of Isaac as B2B Household Specialist we will be able to handle the vast majority of that remaining 6% quickly and efficiently without having to go back to the insurer.

“This means that on top of managing more than 30 non-standard risks within the platform, we can now process cases that cannot be handled digitally and get brokers a quote the same day, instead of having to refer them back to the insurer where the case – and the speed it is handled – is out of our hands.”

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Company Number 11335497. Registered Office: Unit 1, E.M.P. Building, 4 Solent Road, Havant, Hampshire PO9 1JH

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