Coventry for intermediaries is introducing a limited tranche of business at 90% LTV.
The provider says it has limited the funding order to manage its capacity to support the market while protecting its service levels and its wider proposition.
Two five-year fixed 90% LTV products for new business will be launched today and close at 8pm Monday.
Kevin Purvey (pictured), director of mortgage distribution at the Coventry Building Society, said: “We’ve watched how high demand for 90% LTV products has affected other lenders because of a lack of supply in the wider market.
“We want to participate and support the market but without compromising on service, which is something we have a high reputation for and we know is something brokers value.
“Although this tranche of business will ease market demand only a little in the short term, we may consider it again if it strikes the right balance between supply and service.
“Brokers need transparency and certainty so they can support their clients. We know they’ll understand the need for lenders to find sustainable solutions to meet high demand in this market.”