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Employees want ‘always on’ culture to change post-pandemic

by Kevin Rose
12 July 2021
Brokers working longer hours than average UK employee
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Aviva has reported that 47% of employees have become less career focused as a result of the pandemic, up from 36% in August 2020.

The insurer’s study into the UK’s changing relationship with work, Thriving in the Age of Ambiguity, reveal that 35% of workers feel their work/life balance has improved during the pandemic. However, 20% have been negatively impacted, while a similar percentage (21%) report a negative impact on how they feel about their job.

44% of employees feel they can never switch off from work, while 39% feel their employer does not encourage them to do so outside of their contracted hours. It is therefore of little surprise that 40% of employees are concerned about work-related burnout.

While both men and women are equally likely (52%) to feel the boundaries between work and home are “increasingly blurred”, the impacts are visibly fractured along gender lines. Aviva’s findings show women are:

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  • More likely to report a negative impact on their work/life balance (24% vs. 16% of men)
  • Noticeably more concerned about the risk of work-related burnout (46% vs. 35% of men)
  • More likely to feel life has become more challenging over the last six months (77% vs. 72% of men)
  • Less likely to feel hard work entitles them to claim back  “me” time during work hours (64% vs.72% of men)

Aviva’s findings show the working population has diverse preferences when it comes to designing the optimal working week. Nearly as many people (14%) would prefer to work full-time in the office as feel their most productive arrangement means working from home five days a week (15%).

The study suggests employers will need to carefully examine how they bring people back into the workplace to avoid deepening the gender divide, with the risk that those – often women – with primary care roles for their children or parents are put under increasing strain.

While more than half of men (52%) feel the most productive ‘hybrid’ work arrangement for them would involve three or more days in the office,  only 44% of women agree.

More than two in three women (67%) feel complete flexibility around which hours they work during the day (aside from in person/virtual meetings) would make them more productive. Among men, 62% feel the same.

Aviva says these findings have major implications for how employers construct hybrid work policies in the post-pandemic world to keep staff motivated and engaged, as a broad spectrum of views may co-exist within any business.

Overall, 69% of employees say flexible working will play a bigger role in future decisions about their job or career choices. Women are more likely than men (71% vs 67%) to say this is the case.

Aviva’s research also highlights generational differences in people’s priorities in their current jobs. When it comes to working patterns, adults in Gen X – aged 40-54 – are almost twice as likely to prefer full-time home working as those in Gen Z, aged 18-24 (15% vs. 8%).

More than one in three (34%) adults in Gen Z rank the social aspect of being with or around other people at work as their number one priority. This compares with just 20% across all age groups.

In contrast, adults in Gen X aged 40-54 cherish work-life balance more than any other age group, with 47% stating this is their single biggest priority.

Gen Y – adults aged 25-39 – are the most likely age group to put a premium on peace of mind and good mental wellbeing: 33% make this their top priority, compared with 25% overall.

Debbie Bullock, wellbeing lead at Aviva, said: “The journey towards the workplace of the future has been accelerated by the pandemic, from decreasing office space and increased homeworking to widespread digitisation and non-linear careers.

“Employees will look for something in return to encourage them back to the office, and employers must ensure offices become a destination for collaborating, mentoring and socialising to rebuild relationships. It is also vitally important that people are treated as individuals, rather than employers trying to impose a one-size-fits-all approach. The pandemic may have been a collective experience, but the impact has been fragmented in so many ways, with women especially facing particularly acute stresses from the blurring of lines between home and work.

“An always-on, ever-present culture is guaranteed to end with people’s batteries depleted, and it is essential that employers recognise long-term productivity is only possible if you make space for wellbeing to flourish at work. Businesses who choose to plough on regardless will discover to their cost that if you can’t make time for staff wellness, you will be forced to make time for illness and live with the repercussions.”

Danny Harmer, chief people officer at Aviva, added: “People need to do their work in the place that produces the best outcome for the organisation, the customer and employees. Aviva, for example, is creating five profiles that suggest what proportion of time is best spent in the office.

“Rather than having pre-set rules, we are encouraging our leaders to use these frameworks and engage with colleagues to implement an approach that works for their business area. In practice it will be an interplay of their role and working environments together with the ebb and flow of work demands.

“As the office becomes the venue for collaboration rather than solitary work, then synchronising schedules within teams will also be a priority.”

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