Second charge provider Fluent Money has reported a significant increase in intermediary enquiries since it set up an in-house as well as an external sales team.
Fluent Money now has four business development officers (BDOs) based at its Bolton head office and two business development managers (BDMs) out in the field. The firm said its BDOs’ conversations with intermediaries about the benefits of second charge lending have paid off in terms of new enquiries.
The BDMs have a wider role in developing longer term relationships and helping with training and a deeper understanding of the market, which is helping to yield results and building key partnerships across the UK.
Further recruitment for both roles is ongoing.
Jeff Davidson, head of business development at Fluent Money, said: “We made a conscious decision to engage more proactively with the intermediary community and a key component of that strategy has been to create and recruit both internal and external sales teams who take the Fluent message to the broker community.
“We are particularly passionate about ensuring that the second charge story reaches the widest audience. There is still a whole constituency of financial services professionals who have not even considered the second charge market.
“However, full harmonisation of the regulatory structure for first and second charge lending means that, as one of the few fully authorised firms in the second charge sector, Fluent Money is in the strongest position to champion the advantages of secured loans to a new generation of brokers.”