Only one in 10 would consider cutting their football season ticket if they had severe debt problems according to a nationwide study by research firm GfK NOP.
The national report, which was recently commissioned as a pre-world cup study by debt management company, Debt Advisory Line, polled 1000 adults and found that only 10% of respondents would consider slashing their season ticket in a bid to curb costs if they had severe debt problems.
Those in the South were less likely to sacrifice their season ticket than those in the North but it was fans in the Midlands who were the least prepared to give it all up to save the pennies – only 5% of those in the East and West Midlands said they would surrender their season ticket to stay out of the red. Single respondents were twice as likely as their married counterparts to give up their season tickets.
Debt Advisory Line, commissioned the nationwide survey as part of its ongoing research into customer spending habits.
Martin Chapman, head of group marketing and business development, Debt Advisory Line, said: “Studies like this one show just how reluctant people can be when it comes to curtailing costs and how important lifestyle items like season tickets can be for entertainment purposes.
