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Gender divide over choosing a home

by Kevin Rose
12 October 2015
Gender divide over choosing a home
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New research from Santander Mortgages has suggested that women looking to buy a home are most concerned about the space within a property, while men’s decisions are governed by the home’s location.

However, both agree that a ‘strong’ broadband connection is paramount.

31% of women looking for a home cite space as their priority. Women also said having access to a private outdoor area is a necessity (15%), compared to only 7% of men.

In contrast, 21% of male homebuyers cite proximity to green space as the most important thing when buying a new home. Men are also more concerned about proximity to work (35%) and being close to public transport (29%).

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Graham Sellar, head of business development at Santander Mortgages, said: “The research shows distinct differences when it comes to what women want versus their male counterparts. Men are most interested in what they can do and where they can go outside the home, whereas women are more concerned with the bricks, mortar and space within.

“There is a lot to think about when buying a property, trying to manage the different priorities can add another challenge to the process. We want to support people when looking to secure their dream home, whether a first time buyer, a mover or just looking for a better mortgage.

“We urge people to seek independent advice, either online or through a mortgage advisor to ensure they get the best mortgage to meet their individual needs.”

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