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Hometrack: rents to grow 2% over 2018

by Kevin Rose
21 December 2017
Think smart for a successful 2018
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Richard Donnell, insight director at Hometrack, has explained his three defining themes for the UK housing market in 2018.

A year ago Hometrack was at the optimistic end of forecasts for house prices in 2017 projecting an increase of 4% on the basis of a continued pick-up in regional housing markets offsetting weak price growth in London. 12 months on the property analytics business expects 2018 to follow a similar pattern with the UK’s top 20 cities forecast to register house price growth of 5% next year. For the UK as a whole Hometrack predicts house prices will increase by 3%.

Firstly, Donnell expects first time buyers to become the largest buyer group. He said: “Housing sales have been stuck at 1.2m for the last 3 years and we don’t expect this to change over 2018.  Sales volumes have been falling in south eastern England and are down 16% in London since 2014.

“However, first time buyer purchases have been taking a growing share of sales. We expect first time buyers to be the largest group of buyers in 2018 accounting for over one in every three sales (35%) and overtaking existing home owners (34%). Investors buying with a mortgage will see a further fall in sales to 6% due to tax changes and low yields impacting buying power in southern England.”

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Secondly, he predicts regional markets to offset weak house price growth in London. He said: “We are currently ‘half way’ through the current housing cycle that started in central London and is now spreading further afield as the economy grows and mortgage rates remain low. London house prices are up 70% since 2009 but affordability levels are stretched to an all-time high (14x earnings) with sales volumes down and house price growth (+2.9%) failing to keep pace with inflation.

“In contrast, regional housing markets and cities outside the south east have further potential for material growth in house prices as affordability remains attractive. Large regional cities could register house price rises of up to 25% over the next 2-3 years. The likes of Manchester, Birmingham and Glasgow have seen market activity increase and this has delivered above average price growth of 6-8% for the last 12 months. London is facing a drawn-out period where house prices and earnings need to re-align – we expect the rate of house price inflation to remain in low single digits over the course of 2018 with prices falling in real terms.”

Finally, Donnell expects rents to rise by 2% over the next 12 months. He said: “Rental values have been growing at an average of 3% per annum over the last three years, broadly tracking the growth in average earnings. Rental growth has slowed in 2017 to 1.6% across England and Wales with static rents in London and the South East acting as a drag on the headline rate of growth.

“A lack of rental growth in London is down to lower levels of in-migration and stretched affordability levels given that average rents in London are 47% higher than a decade ago. Tax changes have led to much slower levels of new investment in rented homes which is tightening supply and supporting rents.

“Rental growth is stronger in regions outside southern England where rents are far more affordable relative to earnings. Overall, we expect average rents to rise by 2% over 2018 with above average growth in regional markets.”

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