Kent Reliance for Intermediaries (KRFI), part of specialist lending and retail savings group OneSavings Bank, has appointed Kate Welland as senior business development manager for the East Midlands.
Welland (pictured) has more than 15 years’ experience in financial services, having joined KRFI from the Newcastle Building Society where she was an intermediary business development manager for the Midlands.
Prior to that she held a senior management position overseeing mortgage underwriting at the Hinckley & Rugby Building Society.
She reports into James Forth, regional sales manager, North and West. She will have full responsibility for overseeing and developing broker relationships within her region and increasing access to KRFI’s specialist lending proposition.
She said: “I’m delighted to be joining the team at KRFI and I’m particularly looking forward to sharing my local knowledge with the team to further expand our business and awareness within the region.”
Simon Cockerill, head of sales at Kent Reliance, added: “We’re delighted to welcome Kate to the team. Her expertise and understanding of the sector and region are fundamental to our commitment to the intermediary sector and development strategy in 2019.”