Equity release adviser Key now has 97 advisers working under its whole of market brand, The Equity Release Experts, taking the total number of advisers to over 180.
The Equity Release Experts (TERE) which is launching into the market with a new website and marketing collateral will focus on serving those clients who express a preference for whole of market advice as well as those who approach Key via existing intermediary and corporate referral relationships.
The Key Equity Release service offers a range of Key branded products with free advice, while TERE is whole of market.
TERE is currently actively looking to recruiting advisers for both employed and self-employed wanting to specialise in the later life lending sector and the business says it has ambitious recruitment objectives across both channels.
Led by Rob Brennan (sales director) and Lyn Perrett (operations director), the recently expanded self-employed channel now has 92 advisers focused on providing independent, face to face advice.
Will Hale (pictured), CEO of Key, said: “Supporting whole of market advice and the customers’ right to choose is vitally important to allow the later life lending market to grow and reach its full potential. Following a period of recruitment, we are delighted to announce that almost 100 highly qualified advisers are now operating under The Equity Release Experts brand.
“This division combines significant experience and local knowledge with Key’s marketing and operational prowess to create a market leading proposition.”
Rob Brennan, sales director, added: “At the end of last year, the team spend a significant amount of time working to find the right people to work under The Equity Release Experts brand. We now have a national team of almost 100 advisers – one of the largest whole of market offerings in the sector – focused on servicing their clients and helping more people than ever to realise the benefits of using their housing equity.
“2020 is set to be an exciting year for the industry and we are positioned to take full advantage of the opportunities it holds and will continue to look for new talent to join our team.”