London Money Group Holdings, the parent company of brands including Manchester Money and London Money, is rebranding to The Money Group.
It has also announced the launch of a new website at themoney-group.co.uk which is designed to help the brand expand further across the UK to meet its 100 adviser target by 2020.
The Money Group currently has offices in London, Manchester, Cardiff, Yorkshire, Teesside and most recently Durham with three more expected to come on board in the next six months.
Martin Stewart, director of The Money Group and founder of London Money, said: “This is the next natural evolutionary step for the brand, to be able to define itself more easily to the industry. Furthermore, from a housekeeping point of view it makes sense to tidy matters up now before we go through the next level of growth.
“It is important that people see that London Money is in its own right one of the subsidiaries within the group rather than the over-arching entity that holds everything together. We believe that the rebrand and restructuring now makes this distinction clear. At the same time it made sense to really push our message out there to the wider community.
“We want our message to be visible and explain how we believe we are uniquely positioned to benefit from the brokers waking up to the fact that they are much more valuable to the industry than they might have thought.”
Scott Thorpe, director of The Money Group, added: “We truly believe we can become a top five player in the industry. The Directly Authorised half of the sector is where the growth will come from and we want to be front and centre of that when it happens.
“It is our intention to now begin to build stronger links with all lenders so that they can understand our model and benefit from the growth we plan to achieve. With the launch of our new website and with the proof of concept we have achieved we can now give advisers a real alternative when it comes to considering career options within the industry.
“I fully expect and have targeted The Money Group to have 20 sub-brands and over 100 advisers by 2020. Our model is the most broker centric, fair and transparent offering in the market place and is unique to us and very difficult to imitate.”