SUBSCRIBE TO OUR NEWS EMAILS
Sunday, 2 August, 2026
No Result
View All Result
BestAdvice
  • News
  • Features
  • Blogs
  • Podcast
  • Research & Reports
  • Video
  • MORTGAGES
    • Mortgage type
      • Discount mortgages
      • Fixed rates
      • Fee-free
      • Interest-only
      • Offset
      • Remortgages
      • Trackers
      • Variable rates
    • Conveyancing
    • First time buyers
    • Green Mortgages
    • Help to Buy
    • New build
    • Overseas
    • Regulation
    • Self build
    • Shared ownership
  • BRIDGING
  • BTL
    • Consumer BTL
    • HMO/MUFB
    • Holiday Let
    • Limited Company BTL
  • COMMERCIAL
    • Asset finance
    • Auction finance
    • Commercial mortgages
    • Development finance
    • Invoice finance
    • SME finance
  • DISTRIBUTION
  • G.I.
  • LATER LIFE
    • Equity release
      • Lifetime mortages
      • Drawdown
    • Pensions
    • Retirement borrowing
  • LOANS
  • PROTECTION
    • Critical illness
    • Income protection
    • Group protection
    • Life cover
    • PMI
BestAdvice
  • MORTGAGES
    • Mortgage type
      • Discount mortgages
      • Fixed rates
      • Fee-free
      • Interest-only
      • Offset
      • Remortgages
      • Trackers
      • Variable rates
    • Conveyancing
    • First time buyers
    • Green Mortgages
    • Help to Buy
    • New build
    • Overseas
    • Regulation
    • Self build
    • Shared ownership
  • BRIDGING
  • BTL
    • Consumer BTL
    • HMO/MUFB
    • Holiday Let
    • Limited Company BTL
  • COMMERCIAL
    • Asset finance
    • Auction finance
    • Commercial mortgages
    • Development finance
    • Invoice finance
    • SME finance
  • DISTRIBUTION
  • G.I.
  • LATER LIFE
    • Equity release
      • Lifetime mortages
      • Drawdown
    • Pensions
    • Retirement borrowing
  • LOANS
  • PROTECTION
    • Critical illness
    • Income protection
    • Group protection
    • Life cover
    • PMI
No Result
View All Result
BestAdvice
No Result
View All Result

London unaffordable for Generation Rent

by Kevin Rose
30 November 2016
London house price growth rose to 10.6% in Q3
Share on FacebookShare on TwitterShare on LinkedIn

Couples who are renting and wanting to start a family in London would need to spend 55.6% (£2,460) of their combined average monthly salary to rent an average three-bed property, according to new research by property crowdfunding platform Property Partner.

In one year, that would mean a couple would have to pay £29,520 in rent alone before even thinking about childcare and other costs.

The research – using data from Zoopla – looks at average monthly rental prices for one and two bed flats in the capital and compares how much it would cost to step up to an average three-bed house in all 33 London boroughs. Using the combined average net monthly earnings of a couple in London (£4,417), the study looked at the proportion of salary that would be needed to make those steps.

It reveals Generation Rent is facing an almost impossible task to rent larger properties in London. In Kensington and Chelsea – the least affordable borough to rent – an average one-bed flat would cost tenants more than 59% (£2,634) of their combined net monthly earnings, twice the London average (£1,311). That rises to 92% (£4,059) for a 2-bed flat, and 168% (£7,434) for a three-bed house.

LatestNews

Suffolk BS returns to 90% LTV market

Precise Mortgages launches cashback and refunded valuations

Bluestone Mortgages appoints national account manager

The following table shows the 10 least affordable boroughs in London:

BoroughAverage rent for 1 bed flatRent as a % of combined salary for 1 bed flatAverage rent for 2 bed flatRent as a % of combined salary for 2 bed flatAverage rent for 3 bed houseRent as a % of combined salary for 3 bed house
Kensington & Chelsea£2,63459.63%£4,05991.89%£7,434168.29%
Westminster£2,60258.90%£3,86487.47%£5,978135.33%
Camden£1,81441.06%£2,73861.98%£5,383121.86%
Tower Hamlets£1,43932.58%£2,39954.31%£2,43755.17%
Hammersmith & Fulham£1,69538.37%£2,38954.08%£2,88765.35%
Islington£1,73839.34%£2,35553.31%£3,46178.35%
Southwark£1,58935.97%£2,19449.67%£2,60859.04%
Hackney£1,60036.22%£2,16749.06%£2,81163.63%
Wandsworth£1,48033.50%£2,15248.72%£2,59158.65%
Lambeth£1,48533.62%£2,09947.52%£2,32552.63%
London average£1,31129.68%£1,83941.63%£2,46055.69%

Source: research by Property Partner

Meanwhile, couples planning to start families face difficulties even in the more affordable outer London boroughs. To rent a two-bed flat in Bexley, Havering, Sutton, Barking and Dagenham, Bromley, Croydon, and Redbridge would eat up less than 30% of a couple’s combined salary. But tenants aspiring to move into a 3-bed house and looking to spend less than 30% of their combined salary would only have the option of Bexley, for £1,311 a month.

The following table shows the 10 most affordable boroughs in London:

BoroughAverage rent for 1 bed flatRent as a % of combined salary for 1 bed flatAverage rent for 2 bed flatRent as a % of combined salary for 2 bed flatAverage rent for 3 bed houseRent as a % of combined salary for 3 bed house
Bexley£75317.05%£1,05223.81%£1,31129.68%
Havering£88219.97%£1,13225.63%£1,41732.08%
Sutton£90620.51%£1,20327.23%£1,77640.20%
Barking and Dagenham£95121.53%£1,20527.28%£1,48433.59%
Bromley£88520.03%£1,29229.25%£1,56935.52%
Croydon£98122.21%£1,29329.27%£1,59836.17%
Redbridge£96521.85%£1,32029.88%£1,66737.74%
Waltham Forest£1,06324.06%£1,33730.27%£1,79540.63%
Enfield£97322.03%£1,36630.92%£1,76339.91%
Hillingdon£94821.46%£1,36630.92%£1,60136.24%
London average£1,31129.68%£1,83941.63%£2,46055.69%

Source: research by Property Partner

Dan Gandesha, CEO of Property Partner, said: “Our research will come as a shock to tenants in the capital. With London house prices now so high, the ranks of Generation Rent are rapidly expanding. And, as demand for larger rental properties has grown, finding affordable accommodation is increasingly difficult.

“Those unable to buy but hoping to start a family and move up the rental ladder may just be able to make ends meet in outer London boroughs. But the harsh reality is that they’ll be forced to bring up their children in a flat rather than a house. Although everyone knows Kensington and Chelsea, and Westminster, are totally out of reach on an average London salary, the surprise comes with Camden and Islington too.

“The age of the so-called second-stepper renter has not arrived. In fact at this rate, it looks like it may never come. Even in the cheapest borough, Bexley, a couple would have to fork out £15,732 a year of their joint net income to pay the rent on a 3-bed.

“Another sobering thought is that our research assumes both partners are in full time employment and earning the average London salary. The figures do not take into account that if a couple have one or two children, the costs of childcare and household bills would make meeting the monthly rent unachievable.

“It’s welcome news that the new Chancellor announced £1.4 billion for affordable homes in last week’s Autumn Statement, and that this is across a ‘wider range of housing’. This sounds like a sage commitment to increase the supply of affordable rental stock which will also help control rental prices.

“Traditional landlords though are suffering from recent tax changes including cuts in mortgage interest relief due to kick in next April. With increasing constraints on making a profit or even balancing the books, buy-to-let investors could be forced to either sell up or increase rents. We must ensure more rental homes are built to balance this out.”

Previous Post

TBMC to offer Kensington deals

Next Post

Remortgaging bounces back from post-Brexit low

Have you read the latest news?

NatWest returns to 90% LTV mortgage lending
first-time buyers

Suffolk BS returns to 90% LTV market

14 September 2023
Precise adds lifetime trackers to limited edition BTL range
residential rates

Precise Mortgages launches cashback and refunded valuations

14 September 2023
Why being self-employed isn’t a barrier to mortgages at 50 or 90
appointment

Bluestone Mortgages appoints national account manager

14 September 2023
Brokers “doing great job” sourcing mortgages
regulatory review

FCA finds substandard advice in later life lending market

14 September 2023
Spring Finance hires head of sales for second charges
appointment

Spring Finance hires head of sales for second charges

14 September 2023
Property professionals doubt EPCs’ use in tackling emissions
energy efficiency

Leeds Building Society unveils new green mortgage

14 September 2023
Next Post
LMS: remortgaging “back with a bang”

Remortgaging bounces back from post-Brexit low

Life providers increasingly requiring email addresses

Life providers increasingly requiring email addresses

IRESS unveils new sourcing product

Accord launches Client Hub for brokers

OPINIONS

Don’t widen the protection gap

A continuous focus on marketing pays dividends

10 September 2023
Accord Buy-to-Let cuts fixed rates

Has the Bank Base Rate finally peaked?

10 September 2023
CPI inflation remains negative

Inflation is often misunderstood

3 September 2023
Anticipating the Autumn Statement

It makes sense for lenders to target high LTV business

1 September 2023
Election making adviser uncertainty worse

Why you need to continually appraise where your business is at

1 September 2023
  • Subscribe
  • Advertise
  • Backlinks
  • About us
  • Contact us
  • Privacy policy
  • Terms & Conditions
SUBSCRIBE TO OUR ALERTS!

© 2022 Bedazzled Media Limited.
Company Number 11335497. Registered Office: Unit 1, E.M.P. Building, 4 Solent Road, Havant, Hampshire PO9 1JH

X
No Result
View All Result
  • MORTGAGES
    • Mortgage type
      • Discount mortgages
      • Fixed rates
      • Fee-free
      • Interest-only
      • Offset
      • Remortgages
      • Trackers
      • Variable rates
    • Conveyancing
    • First time buyers
    • Green Mortgages
    • Help to Buy
    • New build
    • Overseas
    • Regulation
    • Self build
    • Shared ownership
  • BRIDGING
  • BTL
    • Consumer BTL
    • HMO/MUFB
    • Holiday Let
    • Limited Company BTL
  • COMMERCIAL
    • Asset finance
    • Auction finance
    • Commercial mortgages
    • Development finance
    • Invoice finance
    • SME finance
  • DISTRIBUTION
  • G.I.
  • LATER LIFE
    • Equity release
      • Lifetime mortages
      • Drawdown
    • Pensions
    • Retirement borrowing
  • LOANS
  • PROTECTION
    • Critical illness
    • Income protection
    • Group protection
    • Life cover
    • PMI

© 2022 Bedazzled Media Limited.
Company Number 11335497. Registered Office: Unit 1, E.M.P. Building, 4 Solent Road, Havant, Hampshire PO9 1JH

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.